Building a sustainable brand with Silk & Snow's Albert Chow
I'm a Google Marketing Expert, and I'm honoured to have more than 1500 email newsletter subscribers. To ensure I'm bringing you the best marketing advice, not just the best Google advice, each month I'll be sharing an exclusive 15-minute interview in which an entrepreneur like you shares actionable tips for growing your business.
This month, I connected with Albert Chow, CEO & Co-Founder of Silk & Snow, one of Canada's top D2C ecommerce businesses. Silk & Snow sells sustainably made, ethically sourced mattresses and home goods. Here, Albert shares how he defined the brand, using business values to guide operational decisions, and insights around running sales and promotions.