Building a sustainable brand with Silk & Snow's Albert Chow
I'm a Google Marketing Expert, and I'm honoured to have more than 3,000 email newsletter subscribers. To ensure I'm bringing you the best marketing advice, I’ve interviewed entrepreneurs like you who will share actionable tips for growing your business.
This month, I connected with Albert Chow, CEO & Co-Founder of Silk & Snow, one of Canada's top D2C ecommerce businesses. Silk & Snow sells sustainably made, ethically sourced mattresses and home goods. Here, Albert shares how he defined the brand, using business values to guide operational decisions, and insights around running sales and promotions.