I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses.

Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

Now, I'm a marketing coach, consultant and trainer. 

I advise business owners across industries and sizes, helping them get the best ROI from their marketing. 

I teach at Google for Startups, Camp Tech, Jelly Academy, Elevate, boutique agencies, Fortune 100 companies and my own Learn with Jyll platform.

I'm a contributing writer for WordStream, Today in Digital Marketing’s Google Ads Correspondent, a Marketing News Canada podcast host, and I'm proud to be TikTok's resident @the_google_pro with more than 60,000 followers tuning in for my bite-sized, actionable marketing tips.

I'm a Google Partner with 8 Google Ads certifications. I'm also certified in Google Analytics, Facebook Blueprint, LinkedIn Ads and Amazon Ads.

I have an MBA from Harvard Business School and a BA in Psychology & Child Development from Tufts University.