I worked at Google for 6 years, bringing the best of Google’s insights and advertising to the world’s largest businesses.

Since leaving, I’ve built successful businesses entirely using Google Ads, coached others to do the same, made all the mistakes (so you don’t have to), and worked with $10 to $1 million budgets — and everything in between.

Now, I'm a Google Ads coach, consultant and speaker. 

I advise agencies, marketers and business owners across industries, helping them get the best ROI from their ads investment. 

I teach at Google for Startups, Camp Tech, Jelly Academy, Elevate, boutique agencies, Fortune 100 companies and my own “Inside Google Ads” and “Google Ads for Beginners” courses.

I host the weekly Inside Google Ads podcast, the monthly online event PPC Zone, and PPC Live Online. My Google Ads newsletter, The Insider, hits 3000+ inboxes each week, and my first book, Inside Google Ads: Everything you need to know about Audience Targeting, will be published in early 2025.

I'm a Search Engine Land columnist, contributing writer for WordStream, Today in Digital Marketing’s Google Ads Correspondent, and international speaker. I’m one of PPCsurvey’s Top 50 Most Influential PPC Experts, and I'm proud to be TikTok's resident @the_google_pro with more than 60,000 followers tuning in for my bite-sized, actionable marketing tips.

I'm a Google Partner with 8 Google Ads certifications. I have an MBA from Harvard Business School and a BA in Psychology & Child Development from Tufts University.

I can’t wait to show you how to make Google Ads work for your business!