Jyll Saskin Gales
Author, Writer, Content Creator, Guest Expert
In addition to marketing coaching, consulting and teaching, I contribute Google Ads expertise to publications and podcasts.
On this page, you’ll find a non-exhaustive list of my published articles, those that I’ve written and those that feature my expertise.
For a list of my podcast appearances, check out my Podcast Guest page.
Women in Tech SEO: The SEO's Guide to Google Ads: What You Need to Know to Get Started. July 2024
PPC Live. Demystifying Google Ads: A Simple Guide to Conversions, Tags, and Tracking. June 2024
PPC Live. Landing Page Optimization for Conversions. Jan 2024
Think With Google. 5 tips for localizing global marketing materials. Dec 2020
MaRS. Startup Toolkit: Paid advertising as a marketing channel. 2017
Optmyzr: Google Ads Guest Expert
3 Audience Targeting Strategies for Google Ads Campaigns. Aug 2024
Landing Page Mistakes to Avoid. July 2024
The Fundamentals of AI in Google Ads: Explained and Shown. May 2024
WordStream: Contributing Google Ads Author
How Keyword Prioritization Works in Google Ads (+What It Means). Oct 2024
How to Use the Google Ads Library to Spy on Competitors. Dec 2023
Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!) Nov 2023
Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?) Aug 2023
Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose. June 2023
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro). Mar 2023
How to Combat Costs With Google Ads Custom Segments. Oct 2022
Google Ads Audience Targeting: 15 Powerful & Underused Strategies. Sep 2022
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds. July 2022
How to Advertise on YouTube in 10 Steps. June 2022
I am also a Google Ads Correspondent for Today in Digital Marketing and a Guest Host for Marketing News Canada. Learn more about that on my podcast appearances page.
Quoted in…
I’m frequently quoted in articles, podcasts and publications about Google Ads, Solopreneurship, and Growing a Business with Social Media. Here is a selection of outlets that have quoted me as a Google Ads Expert and/or Marketing Expert.
Optmyzr. Ad Strength & Creative Study: Data & Learnings From 1M+ Ads. August 2024
Optmyzr. Does Optimization Score Affect Google Ads Performance: A Study of 17,380 Ad Accounts. August 2024
Optmyzr. Google Pausing Low Activity Keywords: What Does It Mean & What Should You Do? June 2024
Main Street ROI. Can You Guarantee Me Results in Google Ads? June 2024
Search Engine Land. Why paid search marketers need a growth mindset. June 2024
Search Engine Land. Advertisers react to ‘underwhelming’ Google Marketing Live 2024. May 2024
Search Engine Land. Why advertisers can no longer trust Google. May 2024
Optymzr. Why Your Google Ads Might Not Be Working. Apr 2024
Search Engine Land. Google: Ad Strength not used in Ad Rank. Apr 2024
Search Engine Land. How will Google’s Search Generative Experience impact PPC marketing? Jan 2024
Marketer Interview. 8 Effective Tips for Hiring a Marketing Agency. Sept 2023
Pursue the Passion. Fueling Ambition: 13 Motivational Quotes that Drive Success. Sept 2023
American Marketing Association Colorado. 12 Social Media Tips for Solopreneurs. July 2023
Featured.com. What Are the Best Solopreneur Marketing Strategies? June 2023
Grit Daily. How to Determine the Viability of a New Business? June 2023
WordStream. Google Ads Benchmarks 2023: Key Trends & Insights for Every Industry. May 2023
Upwork. How are freelancers using ChatGPT? Mar 2023
DIY Marketers. 16 High Converting Lead Magnets. Feb 2023
Supple. Top PPC Trends in 2023: Here's What Experts Think. Jan 2023
WordStream. Google is Sunsetting Similar Audiences in 2023: What You Need to Know. Dec 2022
AZ Big Media. Advertising and marketing execs share what they will be focusing on with their clients in 2023. Dec 2022
Marketing News Canada. What Does 2023 Hold for Canadian Marketers? Dec 2022
Marketing O'Clock. "Things You Didn’t Know Your Google Rep Could Do For You.” Nov 2022
Marketing O’Clock. “Your Unofficial Guide to Google Ads Teams & Jobs.” July 2022
Search Engine Land. Google Marketing Live 2022: Reactions from the experts. June 2022
Marketing O’Clock. “Performance Max Giveth and Performance Max Taketh Away.” Apr 2022
WordStream. Should You Use Google Ads Performance Max? Pros, Cons & Polarized Perspectives. Apr 2022
Marketing O’Clock. “ICYMI: When To Use Google Search Partners.” Jan 2022
Marketing O’Clock. “I recently helped a small business owner set up his first Google Ads campaign...” Dec 2021
Industry recognition
PPC Survey. Top 50 Most Influential PPC Experts of 2024 (#37)
Marketing News Canada. 5 Female Canadian Google Ads Experts You Should Follow
WordStream. 19 PPC Influencers You Need to Follow in 2024 (& Their Best Advice)
Marketing O’Clock. Top 50 Most Influential PPCers of 2023 & Top 50 Most Influential PPCers of 2022
Google for Startups. Women Founders Accelerator 2020 - Master Mentor.
Google Partner since 2021.
Profiles of Jyll Saskin Gales
PPC Live. Rock Stars in our Field - Jyll Saskin Gales. Dec 2023
Collabs Mag: Stories of Entrepreneurship. Google Ads Expert Jyll Saskin Gales. Dec 2022
CanvasRebel Magazine. Meet Jyll Saskin Gales. June 2022
PPC Chat. PPC Spotlight: Meet Jyll Saskin Gales. Feb 2022