Jyll Saskin Gales
Google Ads Author & Guest Expert
In addition to Google Ads coaching and teaching, I wrote a bestselling book and I regularly contribute to leading industry publications.
On this page, you’ll find a list of my published articles; those that I’ve written and those that feature my expertise.
You may also be interested in my speaking resume or my podcast resume.
Search Engine Land: Google Ads Columnist
I write a weekly column for Search Engine Land and create a weekly video for social channels. The articles are linked below, and this playlist has all the videos.
Bidding
Is Google Ads wasting your money? Understanding average daily budgets. Jun 25, 2025
Google Ads Maximize Clicks: Your guide to getting more traffic. Jun 18, 2025
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide. Jan 8, 2025
Everything you need to know about Target CPA bidding. Feb 12, 2025
Maximize Conversion Value: Google Ads bidding explained. Mar 26, 2025
Google Ads Target ROAS: Everything you need to know. Apr 30, 2025
Targeting
Google Ads Affinity Segments: Your guide to Interest-Based Targeting. July 9, 2025
Google Display Network explained: Your quick guide to GDN. Jun 11, 2025
Detailed demographics in Google Ads: Targeting with precision. Mar 19, 2025
Google Ads made simple: Using life events for audience targeting. Apr 23, 2025
Google Ads made simple: Leveraging engaged audiences. Apr 16, 2025
How to use Lookalike segments in Google Ads. Jan 22, 2025
Should you use optimized targeting in Google Ads? Mar 12, 2025
Google Ads Audience Builder: What the heck is that? May 14, 2025
Google Ads Keyword Planner: What you need to know. May 7, 2025
Exact match keywords in Google Ads: Everything you need to know. Jan 29, 2025
Google Ads Display Keywords: Everything you need to know. Apr 2, 2025
Google Ads brand settings: What you need to know about inclusion & exclusion. Feb 26, 2025
Creative
Google Ads headlines: Your guide to create clickable and converting ads. May 21, 2025
How to use keyword insertion for more effective Google Ads. Feb 19, 2025
Image assets in Google Ads: Everything you need to know. Mar 5, 2025
Google Ads Sitelink Assets: Everything you need to know. Apr 9, 2025
WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes. Jan 15, 2025
YouTube Ad Placements explained: In-Stream, Shorts, and In-Feed. May 28, 2025
How to use Video View campaigns effectively in Google Ads. Feb 5, 2025
WordStream: Contributing Google Ads Author
How Keyword Prioritization Works in Google Ads (+What It Means). Oct 2024
How to Use the Google Ads Library to Spy on Competitors. Dec 2023
Are You Paying Too Much for Your Brand Keywords? 5 Ways to Find Out (& Fix It!) Nov 2023
Meta Ads vs. Google Ads: 6 Key Differences (+Which Is Better?) Aug 2023
Google Discovery Ads vs. Display Ads: The Complete Guide + How to Choose. June 2023
How to Make Google Ads Automation Work for You (Dos & Don’ts From a Pro). Mar 2023
How to Combat Costs With Google Ads Custom Segments. Oct 2022
Google Ads Audience Targeting: 15 Powerful & Underused Strategies. Sep 2022
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds. July 2022
How to Advertise on YouTube in 10 Steps. June 2022
Other publications: Google Ads Contributor
Optmyzr. 3 Audience Targeting Strategies for Google Ads Campaigns. Aug 2024
Optmyzr. Landing Page Mistakes to Avoid. July 2024
Women in Tech SEO: The SEO's Guide to Google Ads: What You Need to Know to Get Started. July 2024
PPC Live. Demystifying Google Ads: A Simple Guide to Conversions, Tags, and Tracking. June 2024
Optmyzr. The Fundamentals of AI in Google Ads: Explained and Shown. May 2024
PPC Live. Landing Page Optimization for Conversions. Jan 2024
Think With Google. 5 tips for localizing global marketing materials. Dec 2020 [article has been archived, view original here]
MaRS. Startup Toolkit: Paid advertising as a marketing channel. 2017
Google Ads Expert quoted in…
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Search Engine Land
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Search Engine Land
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Search Engine Land
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Search Engine Land
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WordStream
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Search Engine Land
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PPC Chat
April 2025
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SMX Munich
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Cypress North
13 Digital Marketing Predictions for 2025
January 2025
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Score Detect
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Optmyzr
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Main Street ROI
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Search Engine Land
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Search Engine Land
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Search Engine Land
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Optymzr
Why Your Google Ads Might Not Be Working
April 2024
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Search Engine Land
Google: Ad Strength not used in Ad Rank
April 2024
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Search Engine Land
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Marketer Interview
8 Effective Tips for Hiring a Marketing Agency
September 2023
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Pursue the Passion
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American Marketing Association Colorado
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Featured.com
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Grit Daily
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WordStream
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Upwork
How are freelancers using ChatGPT?
March 2023
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DIY Marketers
16 High Converting Lead Magnets
February 2023
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Supple
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WordStream
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AZ Big Media
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Marketing News Canada
What Does 2023 Hold for Canadian Marketers?
December 2022
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Marketing O'Clock
"Things You Didn’t Know Your Google Rep Could Do For You”
November 2022
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Marketing O’Clock
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Search Engine Land
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Marketing O’Clock
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WordStream
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Marketing O’Clock
“ICYMI: When To Use Google Search Partners”
January 2022
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Marketing O’Clock
Industry recognition
PPC Survey. Top 50 Most Influential PPC Experts of 2025 (#9)
Marketing News Canada. 5 Female Canadian Google Ads Experts You Should Follow
WordStream. 19 PPC Influencers You Need to Follow in 2025 (& Their Best Advice)
Marketing O’Clock. Top 50 Most Influential PPCers of 2023 & Top 50 Most Influential PPCers of 2022
Google for Startups. Women Founders Accelerator 2020 - Master Mentor.
Google Partner since 2021.
Profiles of Jyll Saskin Gales
PPC Live. Rock Stars in our Field - Jyll Saskin Gales. Dec 2023
Collabs Mag: Stories of Entrepreneurship. Google Ads Expert Jyll Saskin Gales. Dec 2022
CanvasRebel Magazine. Meet Jyll Saskin Gales. June 2022
PPC Chat. PPC Spotlight: Meet Jyll Saskin Gales. Feb 2022