Google Ads Coaching
I worked at Google for 6 years and now I work for you. With 700+ coaching calls under my belt, I've seen every type of account and solved the most complex Google Ads problems.
Whether you're a marketer, freelancer or business owner, I'll provide the insider knowledge and expertise you can't find on Google, Reddit or ChatGPT. Stop guessing how the algorithm works and start using it to your advantage. I’ll translate "Google speak" into actionable, personalized strategies that protect your budget and grow your business.
Trusted by More Than 250 Agencies, Freelancers, and Brands
Don't just take my word for it. Here is what happens when you book a Google Ads coaching call with me.
What Marketers Say
"Delivering even stronger results"
"Jyll is one of the top Google Ads experts in the industry. Her guidance on best practices has been invaluable. Thanks to her expertise, we're now delivering even stronger results for our clients than ever before."
★★★★★ Austin Lindquist, Director of SEM at Ring Ring Marketing
"Jyll is the real deal"
"I've never spoken to anyone more knowledgeable, from high-level strategy to detailed optimizations. Jyll is the real deal."
★★★★★ Brianna Deboever, Head of Paid Search at Optidge
"She actually works with the platform"
"I had a great conversation with Jyll... She actually works with the platform on a daily basis, unlike others who just give lectures without truly understanding what's happening in practice."
★★★★★ Ibrahim ElKhoury, Founder, 3rd Screen Digital
What Business Owners Say
"4 years of struggle fixed in 1 hour"
"She helped me do in 1 hour what I had struggled to do alone effectively for four years. The amount of money I have saved by not wasting ad dollars has more than covered her costs in a short time."
★★★★★ Hannah Hazeltine, Founder, Harford Sheds
"Saved us thousands"
"Jyll was amazing. She got right into our analytics, and probably saved us thousands in ad spend we would have wasted... Do not hesitate to book with her."
★★★★★ Olivia Fazekas, Founder, AFTER9
"Improved in less than 48 hours"
"We met with her and, no BS, our account improved in less than 48 hours. She is easy to talk to and is very knowledgeable no matter where your budget is."
★★★★★ T.P., Co-CEO, Ecommerce Store
What is Google Ads Coaching? Your shortcut to Google Ads Success
All Google Ads practitioners can benefit from a professional “second set of eyes.” Here’s why I’m the industry’s go-to Google Ads Coach.
1. You Get an "Insider" Strategy (Not Just Best Practices)
Most Google Ads experts have to guess how the algorithm works. I don't. As the only Google Ads Coach who actually worked at Google, I have a unique insider perspective on how to work with the system, rather than fighting against it, to drive the best results. And I'm still a trusted Google insider; I get to test new features like AI Max and Ads Advisor before the public sees them.
That means you get proven strategies, tailored to your account, backed by more than a decade of expertise. A true competitive edge over other advertisers who are just guessing.
2. You Save Money Through "Pattern Recognition"
I see more accounts in a month than most people see in a year. I don't coach "on the side." I am a full-time Google Ads Coach & teacher who has guided more than 250 clients through 700+ coaching calls since 2021. I see the entire ecosystem, from $10 local budgets to $1M global spends, ecommerce and lead generation, B2B and B2C. I have developed a deep pattern recognition for what breaks in Google Ads, allowing me to spot and fix mistakes that most practitioners never encounter in their entire careers.
That means you avoid expensive “learning” mistakes. Goodbye wasted ad spend, goodbye trial and error, hello fast track to success.
3. You Get a Partner, Not a Competitor
I have zero interest in poaching your clients or taking over your ad spend, because I don't run an agency or manage campaigns. I'm proudly "just" a Google Ads Coach, which means I’m 100% neutral and unbiased.
For Agencies: That means I’m a trusted, "behind the scenes" partner who makes you look like a hero to your clients.
For Business Owners: That means I have no incentive to upsell you on management fees. I just want you to win.
Frequently Asked Questions
"What is a Google Ads coaching call?"
Your Google Ads coaching session is a 1-hour video call with me, a Google Ads Expert with more than a decade of experience. During the call, you can share your screen with me, and we'll meet your objectives together, whether that's setting up a campaign, optimizing the account, working on your strategy, etc.
After the call, you'll receive a meeting recording, and an AI-generated transcript of our conversation.
To get a better idea of what to expect, check out this video about a day in the life of a Google Ads coach or this video about what to expect during a 1-hour Google Ads coaching call.
“Can you solve my problem? What’s your track record? What are your credentials?"
While I can’t guarantee that I can solve your Google Ads problems, I’ve got a pretty good track record at guiding business owners, marketers, agencies and freelancers through their toughest ads challenges. Since I began offering Google Ads coaching in 2021, I’ve been hired for more than 700 coaching calls with 250+ different clients. Before that, I worked at Google for 6 years and consulted on more than 10,000 different Google Ads accounts. I’ve really seen it all - all industries, all practitioner levels, every possible issue you can imagine (and more that you can’t even imagine).
Still feeling uncertain? I get it - coaching is an investment. Here are a few things that might help your decision:
I’ve worked with more than 250 clients across 700+ coaching calls
I have 70+ ★★★★★ reviews on Google. You can check them out, sorted by client type, on my reviews page.
I contribute to the top industry publications, including Search Engine Land, Optmyzr and WordStream, and speak at the top search marketing conferences, like SMX Advanced, Friends of Search and the Paid Search Association Conference. My weekly Inside Google Ads podcast is in the top 10% of all podcasts globally, and I wrote the #1 bestselling book Inside Google Ads: Everything you need to know about Audience Targeting. I’m also ranked as one of the most influential PPC experts in the world by WordStream, PPC Survey & Marketing O’Clock.
I teach Google Ads at Google. Yes, really! I also teach at Jelly Academy, Camp Tech, boutique agencies, Fortune 100 companies, and my own Inside Google Ads and Google Ads for Beginners courses
I’m a certified Google Partner, and my business has an A+ rating with the Better Business Bureau
If you still have questions, please feel free to contact me before booking a call.
"What do you charge? How many coaching sessions do I need?"
I meet with some clients just once, and others on a weekly basis. I am open to whatever schedule and frequency suits your needs.
I charge US$395 for a 1-hour Google Ads coaching call, and I offer 10% off when you purchase 5+ hours at a time.
"I need to meet with you ASAP! Can we meet sooner?"
My calendar shows my current availability. If you'd like to be added to the waitlist for a cancellation, book a time with me, then contact me to let me know you'd like to be on the cancellation notification list.
Note: I can only add you to cancellation notification list once you have already paid and booked for a session.
"How should I prepare for our meeting?"
As long as you bring yourself and your Google Ads account, we'll be ready to go! I do not need access to your account. During the meeting, you will share your screen with me, so you stay in the driver’s seat. Some other things that are optional, but may be useful, are:
Google Analytics account
A list of specific questions
Context about your overall marketing activities
Context about your business objectives
"Can my assistant / colleagues / boss join the call as well?"
Yes! Book the call, and then feel free to add others to the calendar invite. I’ve found that up to 3 guests (not including me) works fine, but beyond that, it can get a little crowded. If you would like me to meet with 4+ people from your company, please contact me before booking to ensure I can accommodate you. You may be better suited to Google Ads training instead of a coaching call.
"Can I pay via a method other than a credit card? Can I pay in my local currency? Can you provide a detailed receipt for expense purposes?"
Yes, yes, and yes! Contact me with your request, and I will be happy to accommodate you.
"I have another question that's not answered here."
I would love to answer it for you. You can contact me before purchasing.
Founders, business owners, agencies and marketers rely on my expertise to grow their businesses…
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Joel Enrique Palomino
PPC Team Lead, Hook Agency
“Google Ads coaching at its best! Jyll takes the time to hear and understand what your issues may be. From there, she walks you through the process of finding appropriate next steps. Detailed, knowledgeable & professional.”
★★★★★
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Anne Peacock
Business Owner, The Playful Peacock
“I hired Jyll as a digital marketing coach to build a Google strategy for my business. As someone who isn’t comfortable with analytics, Jyll breaks down & communicates highly complex data in a way that’s easy to understand and action. If you’re looking for a Google coach, there’s no one better in the industry. She really is The Google Pro!”
★★★★★
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JD Rocheteau
Founder, QuoteMachine
“Unlike most marketers I’ve worked with, Jyll really provides actionable and tactical advice with measurable ROI. She’s an amazing expert in digital advertising. Being an ex-Googler, she has a deep understanding of how things work and can be leveraged. Thanks to her help, we managed to kick off our first successful marketing initiatives.”
★★★★★
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Ken Driscoll
Business Owner, GLIDE
“Jyll was great in going over our current account and getting it ready for not only the upcoming Holiday sales season, off season, and summer prep. If you need some help with your account don't hesitate to book a call.”
★★★★★