Hey there! I'm Jyll.
I worked at Google for 6 years, bringing the best of Google's insights and ad products to the world's largest and most sophisticated advertisers.
Now, I have a simple mission:
I help entrepreneurs grow.
Who I Work With
Entrepreneurs
I've helped everyone from brand new Shopify stores to Series A tech startups get up and running profitably on Google Ads.
Educators & Accelerators
I've taught digital marketing principles to students of all ages and backgrounds, from DMZ's Basecamp to Executive Education at Harvard Business School.
Agencies & Marketing teams
I've coached in-house marketing teams at SMBs and large corporations on paid acquisition and lead generation best practices, facilitating digital innovation and business transformation.
Why they work with me
I'm an official Google Partner (and ex-Googler)
I meet Google's performance, spend and certification requirements, and am official recognized as an agency partner. I've also gone above those requirements, earning 6 Google Ads certifications (Search, Shopping, Display, Apps, Video, Measurement) and 2 Google Analytics certifications (Beginner & Intermediate) this year. Oh yes, and I worked at Google for six years!
I'm an internationally recognized marketing expert.
I've taught digital marketing at Harvard Business School, Western Ivey School of Business, the DMZ, Communitech, Google for Startups, QuickBooks Connect, Startup Canada, World Trade Center Toronto and more - and each of these institutions has asked me back multiple times.
I drive business results.
Making a plan is one thing. Achieving impact is another. I was named a Master Mentor in Google for Startups; out of 100+ Google mentors, the founders voted that my advice had the most impact on their businesses. And with my clients, when I'm the one "doing the stuff," I'm not satisfied until we're maximizing growth potential profitably.