Jyll Saskin Gales, Google Ads Coach
I worked at Google for 6 years, bringing the best of Google's insights and ad products to the world's largest and most sophisticated advertisers. Now, I’m a Google Ads coach, consultant and teacher, working with business owners, marketers, agencies and freelancers.
I founded the Inside Google Ads course and podcast to make Google Ads training accessible for aspiring and experienced practitioners, and I wrote a bestselling book about Google Ads audience targeting. Let’s get Google Ads working for you!
Jyll is ranked as the #1 Most Influential PPC Expert globally. She has been featured in:
I spent 6 years working for big brands at Google, and now I work for you
I partner with business owners, in-house marketers, agencies and freelancers in 3 ways:
Google Ads Coaching: personalized guidance in growing your business through Google Ads.
Google Ads Training: custom workshops for your unique business & team development goals.
Google Ads Account Audits: get your Google Ads account reviewed by an expert, so you know exactly how to improve and make more sales.
Here’s what my clients are saying…
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"Jyll is one of the top Google Ads experts in the industry - if not the best. Her guidance on best practices for 2025 has been invaluable to our agency. Thanks to her expertise, we're now delivering even stronger results for our clients than ever before."
Austin Lindquist, Director of SEM at Ring Ring Marketing
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"After 8 years of doing Google Ads on my own, I only wish I’d have called Jyll years ago for a one-on-one audit of our Google Ads account. She knows how to get maximum results, and definitely saved us money on expensive and wasted clicks. Well worth the money."
Kelly Sullivan, Local Seasonal Business Owner
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"Jyll is a Google whiz. I booked a 1-hour call so she could help me optimize my wife's Google Ad account. I couldn't believe what we accomplished in one hour, and we are already reaping the benefits of Jyll's expertise. I can't recommend Jyll and her services enough!"
Robin Ellingwood, Wedding Officiant
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"I've worked with Jyll for a few months now and she truly is THE Google pro and is an incredible teacher. She makes all things digital marketing easy to understand and is super engaging. My digital ad experience was exactly zero and now I have the confidence to set up, run, optimize and analyze any digital campaign because of her training! If you are looking for some training to help take your digital ads to the next level, Jyll's got you. She's awesome!"
Natalie Kugler, Marketing Manager, Flexiti
Become a Google Ads Expert at your own pace with my online courses
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Inside Google Ads
Learn everything you need to build better Google Ads in under 15 minutes a week — guided by an ex-Googler.
With my membership course, Inside Google Ads, there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons, guided by a Google Ads expert. And it's so effective, Google's own employees are signing up to master Google Ads with me.
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Google Ads for Beginners
Want to learn how to manage and make money from Google Ads, but not sure where to start Google Ads for Beginners is the course for you!
With short, digestible lessons, clear & simple explanations and a comprehensive overview of this paid ads platform, you’ll emerge with the knowledge, skills and confidence to open Google Ads and start achieving success.
With great power comes great responsibility! As one of the most influential and visible thought leaders in paid search, it’s important for me to ensure I’m wielding my influence (and my bank account) for good. Here are some of the organizations doing great work for women and minorities in search marketing. I’m proud to be a past or current financial sponsor of PPC Live, Search Africon, Official PPC Chat and Women in Tech SEO.
I’m proud to sponsor industry groups that support diverse perspectives in PPC
