Jyll Saskin Gales
Podcast Host, Podcast Guest, Podcast Correspondent
Jyll Saskin Gales… Podcaster! I’m the Host & Creator of Inside Google Ads: Your burning questions answered by a trusted Google Ads Expert.
I’m also a Guest Host on Marketing News Canada and the Google Ads Correspondent for Today in Digital Marketing.
As a Podcast Guest, my usual topics include:
Google Ads: any and all things Google Ads, introductory through advanced level
Starting a business: why I left Google, how I start my business, growing and scaling a business
Growth marketing: Social media marketing (esp. TikTok for Business), Conversion rate optimization, Content repurposing
Podcast Guest Appearances
BrightonSEO The Internet Marketing Podcast. All You Need to Know About Video Advertising. May 2024
Upflip. Make Massive Profits with Google Ads From an Ex-Google Employee. May 2024
Online Advertising Academy. Jyll Saskin Gales Interview - The Google Pro (TikTok) - Lessons Learned from Million Dollar Audits. Sep 2023
The Agents of Change. Which Google Ads Are Best for Your Business Today? May 2023
Marketing O’Clock. Google Ads & You: Perspectives from an Agency, Xoogler & Googler. Mar 2023
TriPod. What’s Up With Google Ads in 2023: Updates, Changes, + New Features! Jan 2023
Your Sparkly Brand. The Truth About Google Ads with Jyll Saskin Gales. Dec 2022
Today in Digital Marketing. Google Ads: A Look Back and Ahead, with Jyll Saskin Gales. Nov 2022
Marketing News Canada. Jyll Saskin Gales talks about Google Ads Performance Max and the cookieless future. Oct 2022
Marketing News Canada. Special Episode: How I Got a Job in Digital Marketing. Oct 2022
BusinessTok. This Google Ads Expert scaled her business with TikTok! June 2022
TriPod. Beginner's Guide to SEO & SEM for Small Businesses. Mar 2022
Today in Digital Marketing. Black Friday and Your Google Ads (Live Episode). Oct 2021
Growth Marketing Toolbox. Success with Google Ads. Oct 2021
Today in Digital Marketing. Deep Dive in Google Ads with Jyll Saskin Gales. Sep 2021
Marketing News Canada. Darian Kovacs interviews Jyll Saskin Gales. Aug 2021
Today in Digital Marketing: Google Ads Correspondent
The fast-paced daily 10-minute marketing news podcast and email newsletter covering everything you missed in the world of digital marketing, e-commerce, and social media.
Google Marketing Live 2024: A Letdown By Any Measure. May 21, 2024
A Marketer's Guide to the Google Ad Teams. May 8, 2024
What Google's Delay of Third-Party Cookie Removal Means for Marketers. Apr 24, 2024
The State of PPC in 2024: Expert Analysis. Apr 10, 2024
Using Google Ads to Target Your Competitors' Customers. Mar 27, 2024
Finally, Google to Let Advertisers Control Search Partner Placements. Feb 29, 2024
Google Merchant Center "Next" — What Is It? Feb 14, 2024
Google Ads' AI: An Honest Review from an Ex-Googler. Jan 31, 2024
How Google's Ad Layoffs Will Affect Digital Marketers. Jan 17, 2024
Everything You Wanted to Know About Google Ads Brand Safety. Dec 6, 2023
Everything You Need to Know About “Automatically Created Assets.” Nov 22, 2023
Search Themes, CPC Spikes, and Chrome’s New Price Checks. Nov 8, 2023
Google: “All Your Video Ads Are Belong to Us” Oct 25, 2023
What the Removal of Google’s Attribution Models Means for Marketers. Oct 18, 2023
The New Google Ads Data Manager. Oct 11, 2023
The Three Biggest Mistakes You Make in Google Ads. Sep 27, 2023
Google Exec Admits to Adjusting Ad Auction Prices to Meet Corporate Revenue Targets. Sep 20, 2023
This Week’s Changes to Google’s Ad Platform. Sep 13, 2023
Everything You Wanted to Know About Google Ads Certification. Aug 30, 2023
What is behind all the controversy surrounding Google's targeting of children? Aug 23, 2023
All About "Demand Gen" Campaigns. Aug 16, 2023
Responsive Search Ads and how their new updates document might affect your campaigns. Aug 9, 2023
Google wants you to move your Dynamic Search Ads and Display campaigns to PMax. Jul 26, 2023
How to Audit Your Google Ad Account. Jul 19, 2023
Is Joining the "Growth Program" Worth It? Jul 12, 2023
The hack which will get you free Google video ads — and why you shouldn't use it. Jul 5, 2023
Are Google’s Brand-Keyword Changes Good for Marketers? Jun 29, 2023
How Marketers Can Use Google's New Ads Library. Jun 21, 2023
The "change everything to broad match" checkbox — Good for marketers? Or an ominous sign? Jun 14, 2023
Google Ads columnist Jyll Saskin Gales on two new campaign types. Jun 7, 2023
Marketing News Canada: Guest Host (Interviewer)
Canada’s Premier Podcast & Publication Highlighting Influential Marketing Leaders.
Special Episode: 2022's Top Professors and Instructors. Mar 8, 2023
Mordy Oberstein (Wix). Dec 13, 2022
Sabrina Geremia (Google Canada). Nov 30, 2022
Dionna Dorsey Calloway (The Creative Ladder). Nov 28, 2022
Jeff Tomlin (Vendasta). Nov 25, 2022
Cornelius van Heerden (Google). Oct 31, 2022
Sarah Norman (TikTok Sales & Data Leader). Oct 14, 2022
Kristin Wozniak (Cossette Media). Oct 12, 2022
Industry recognition
I’m fortunate to be recognized as one of the top experts in my field: PPC (pay per click, also known as paid advertising).
PPC Survey. Top 50 Most Influential PPC Experts of 2024 (#37)
Marketing News Canada. 5 Female Canadian Google Ads Experts You Should Follow
WordStream. 19 PPC Influencers You Need to Follow in 2024 (& Their Best Advice)
Marketing O’Clock. Top 50 Most Influential PPCers of 2023 & Top 50 Most Influential PPCers of 2022
Google Partner since 2021
Featured in Marketing O’Clock
Marketing O’Clock is “A Digital Marketing News Podcast with puns, rants, and sass!”
When highlighting my content, the hosts refer to me as “Queen Jyll Saskin Gales,” a title I hold near and dear to my heart <3
Marketing O'Clock. "Things You Didn’t Know Your Google Rep Could Do For You.” Nov 2022
Marketing O’Clock. “Your Unofficial Guide to Google Ads Teams & Jobs.” July 2022
Marketing O’Clock. “Performance Max Giveth and Performance Max Taketh Away.” Apr 2022
Marketing O’Clock. “ICYMI: When To Use Google Search Partners.” Jan 2022
Marketing O’Clock. “I recently helped a small business owner set up his first Google Ads campaign...” Dec 2021