Google Ads Audit

Get a one-time full account review from a Google Ads Expert and ex-Googler

Your Google Ads account audit will be delivered within 1 week, and will include a 1-page scorecard plus 2-4 pages of specific recommendations.

Note that with the account audit, no implementation work is included.

Questions? Feel free to contact me before purchasing

jyll saskin gales conducting a google ads account audit on her laptop

What my clients say

  • "Thanks to your audit, my client was able to double their conversion volume while still remaining profitable. I took all of your recommendations!"

    - Agency Owner

  • "Thank you so much for this amazing audit and all of the insights you found!"

    - Business Owner

  • "I knew there were issues, but I didn't expect things to be this bad. Thank you very much for exposing these issues in my account."

    - Marketing Team Lead

How much is a Google Ads Account Audit?

The starting price for a Google Ads account audit is US$1000.

I price my audits based on a percentage of ad spend, as accounts that spend more tend to be more complex. Specifically, I charge 6% of ad spend over the last 90 days.

For example:

  • If your total account spend was $300,000 over the last 90 days, your Google Ads account audit will cost $18,000

  • If your total account spend was $100,000 over the last 90 days, your Google Ads account audit will cost $6,000

  • If your total account spend was $20,000 over the last 90 days, your Google Ads account audit will cost $1,200

  • If your total account spend was $5,000 over the last 90 days, your Google Ads account audit will cost the minimum $1,000

  • If your total account spend was $1,500 over the last 90 days, your Google Ads account audit will still cost $1,000 (and you’d probably be better off booking a coaching call with me instead)

Ready to get started?

Contact me to let me know your 90-day ad spend, I’ll send you an invoice, and we’ll take it from there.

If you’re not sure how to find your 90-day spend, open up your Google Ads account, open up the date range selector in the top right, and type “90” into the “days up to yesterday” box. Then click “Apply.”

Now, look at the chart on your screen, and look at the “Cost” metric. In this screenshot below, the cost is $14.2K, so the audit price would be the minimum $1000. If you don’t see “Cost,” click the drop-down arrow next to one of the other metrics, like “Clicks” or “Conversions,” and choose “Cost” instead.

Frequently Asked Questions

“I don’t think your pricing model applies to me because of XYZ.”

Feel free to contact me and let me know why you’d like a different price, and what you’d like that price to be. I can’t promise to grant your request, but I’m happy to consider it.

 

“We have 3 Search campaigns and 3 Performance Max campaigns, but you can just audit the Search campaigns.”

No. All of the active campaigns in your account interact with each other and impact each other’s performance. I cannot make informed recommendations for you without properly analyzing all active campaigns in your account.

Similarly, if you pause a bunch of campaigns the day before contacting me, then I would need to include them as part of the audit since they would have had a material impact on your account performance. The last 90 spend is total account spend, not spend on certain campaigns or spend on active campaigns.

Once you grant me access to your account, if I see that the 90-day ad spend that you shared with me is inaccurate, I will send you an invoice for the discrepancy before starting your audit. There are no refunds on account audits. If in doubt, please contact me first! I’m here to help.

“We have an MCC with multiple accounts, hundreds of campaigns, every format imaginable. Can you still do an audit for us?”

Yes! Please contact me with a few more details and I'll put together a custom quote for you.

 

“What happens during the audit? What do I get at the end?”

My Google Ads audit process is unique, in that I don’t have some 200-point checklist to tick boxes on. I have a framework I developed that guides me through your account, highlighting things that are working well and making recommendations to fix aspects that are not working well. After the audit, you will receive a scorecard summary and detailed recommendations.

Here are some examples of recent audits I completed for smaller businesses, in which the business owners consented to let me share them online:

“I'm in trouble right now, and I need my audit sooner. Can you rush my audit?”

The standard delivery time for your audit is one week. If you need your audit sooner, I can deliver it within 24 hours, and a 50% rush fee would apply. For example, a $1000 Audit with the rush fee would cost $1500. Contact me to get started, and be sure to let me know you’re aware of and acknowledge the rush fee.

“I'm a Canadian business owner like you, can I pay in CAD? Do I need to pay sales tax?”

If you are a Canadian business who would like to pay in CAD, please contact me and let me know what province you're in. I will send you an invoice payable in CAD, which will include applicable taxes and my HST number.