Google Ads Audit

Get a one-time full account review from a Google Ads Expert and ex-Googler

Your Google Ads account audit will be delivered within 1 week, and will include a 1-page scorecard plus 2-4 pages of specific recommendations.

Note that with the account audit, no implementation work is included.

Questions? Feel free to contact me before purchasing

a photograph of google ads expert jyll saskin gales, smiling at the camera, with her arms crossed

What my clients say

  • "Thanks to your audit, my client was able to double their conversion volume while still remaining profitable. I took all of your recommendations!"

    - Agency Owner

  • "Thank you so much for this amazing audit and all of the insights you found!"

    - Business Owner

  • "I knew there were issues, but I didn't expect things to be this bad. Thank you very much for exposing these issues in my account."

    - Marketing Team Lead

How much is a Google Ads Account Audit?

The price of your audit depends on two things:

  1. How many active campaigns

  2. How many different types of campaigns (Search, Performance Max, etc.)

I also offer 50% off if you’re willing to let me live stream the audit online - completely optional, of course! Please contact me if you’d like to take advantage of this option.

Google Ads Audit Pricing

Bronze Audit - $500

Up to 5 campaigns and up to 1 campaign type

Example: 4 Search campaigns

Buy Now - $500

Silver Audit - $900

Up to 10 campaigns and up to 2 campaign types

Example: 4 Search campaigns, 2 Performance Max campaigns

Buy Now - $900

Gold Audit - $1,400

Up to 15 campaigns and up to 3 campaign types

Example: 4 Search campaigns, 2 Performance Max campaigns, 1 Shopping campaign

Example: 12 Search campaigns

Buy Now - $1,400

Platinum Audit - Price upon request

More than 15 campaigns or more than 3 campaign types

Contact me for custom pricing

Frequently Asked Questions

“What if my account has 6 campaigns but 3 types: Display, Search and Performance Max? Should I purchase Silver or Gold?”

When you account falls into two different pricing tiers, the higher tier will be used.

In this example, 6 campaigns would be Silver tier and 3 campaign types would be Gold tier, so that account would need a Gold level account audit.

 

“We have an MCC with multiple accounts, hundreds of campaigns, every format imaginable. Can you still do an audit for us?”

Yes! Please contact me with a few more details and I'll put together a custom quote for you.

 

“What happens during the audit? What do I get at the end?”

My Google Ads audit process is unique, in that I don’t have some 200-point checklist to tick boxes on. I have a framework I developed that guides me through your account, highlighting things that are working well and making recommendations to fix aspects that are not working well. After the audit, you will receive a scorecard summary and detailed recommendations.

Here are some examples of recent audits I completed for smaller businesses, in which the business owners consented to let me share them online:

“What is the live stream discount? What does that mean?”

I have started sharing the Google Ads account audits I do online, so that other practitioners can learn from me. If the cost of an audit is too prohibitive for you, but you’d still like me to audit your account, then I can offer you 50% off the audit pricing in exchange for letting my live stream the audit online. This means that your Google Ads account will be shown on YouTube, LinkedIn, and potentially other social media channels. All of my commentary about your account, and potentially your website, will also be shown. Some business owners don’t mind, and find the trade-off worth it for the discounted price. Others would never allow it. It’s up to you! Contact me if you’d like to take advantage of the live stream discount.

Note that unless you give me permission to share your account online, I will consider everything in your audit confidential.

“I'm in trouble right now, and I need my audit sooner. Can you rush my audit?”

The standard delivery time for your audit is one week. If you need your audit sooner, I can deliver it within 24 hours, and a 50% rush fee would apply. For example, the $900 Silver Audit would cost $1350 with the 50% rush fee included. Contact me to get started, and be sure to let me know you’re aware of and acknowledge the rush fee.

“I'm a Canadian business owner like you, can I pay in CAD? Do I need to pay sales tax?”

If you are a Canadian business who would like to pay in CAD, please contact me and let me know what province you're in. I will send you an invoice payable in CAD, which will include applicable taxes and my HST number.