Double your sales today with 4 ways to improve your conversion rate
As a small business owner, you're always looking for ways to improve your bottom line. One of the most effective ways to do this is to focus on your conversion rate - that is, the percentage of visitors to your website who take action and become paying customers.
There are a number of things you can do to improve your conversion rate, and in this blog post we'll explore 4 of them. By implementing these strategies, you can start seeing results quickly - one business owner I coached said his conversion rate doubled overnight! So let's jump in and take a look at what you can do to boost those numbers.
Build trust
Building trust with customers is essential for successful online conversions.
Adding security, payment and other “badges” to your website provides reassurance that shoppers can feel confident in their purchases from you. These easy-to-use tools offer a range of benefits including driving engagement and sales as well as providing more detailed information about the safety of transactions onsite by displaying logos such as Norton or Afterpay, money back guarantees, free shipping & returns options, etc.
Incorporating trust symbols throughout key areas like landing pages, product pages and checkout processes will not only build customer confidence but also help increase conversion rates - enabling increased sales for your ecommerce store!
Provide social proof
Leverage social proof to build confidence in your business! People are more likely to purchase from you if they know other people enjoy what you have to offer.
Incorporate star ratings, customer reviews and testimonials on your website's home page and product pages; showcase how many shoppers currently have products in their cart or share updates of those shopping with a hashtag; add trust badges, expert seals of approval, news articles featuring the company — these tactics all help demonstrate that there is tremendous demand for your offering.
Including this type of evidence can significantly boost conversion rates - something worth experimenting with today!
Jazz up your call to action
If you're looking for simple and effective ways to convert more customers, start with your call-to-action. Your CTA is the one thing that drives people on your website to complete whatever action it is you'd like them to take - whether that's learning more about a product or service, ordering now, signing up, etc.
To craft an impactful message, try using action verbs (shop, see, buy, try) combined with words promoting urgency (now, today, limited time offer, sale).
Test different CTAs across your website, perhaps even A/B test using a free tool like Google Optimize, then see what works best for your business!
Maximize FOMO
Want to increase your conversion rate? Maximizing FOMO is key.
Letting people know that only a few items remain in stock, having countdown banners for sales, setting up checkout timers and sending out emails with limited-time offers are easy ways to create urgency around your products or services - which can instantly give you more conversions. Ready, set... Go get 'em!
Ready to double your sales?
These are just 4 of the many things you can do to improve your website's conversion rate. For more tips and tactics like this, make sure to subscribe to my free marketing newsletter. I send out new content every month that will help you grow your business and reach your goals.