Inside Google Ads podcast: Episode 27 - Google Ad Grants ft. Jason King
If you work at a nonprofit, or with nonprofits, this is the episode you've been waiting for!
I’m joined by Google Ad Grants expert Jason King to break down everything you need to know about the Google Ad Grants program for nonprofits. We'll bust some common myths, share insider tips, and discuss strategies to help you get the most out of your ad grants campaigns.
Key Topics:
Understanding Google Ad Grants and its limitations
Common struggles nonprofits face with Ad Grants
What to do if your campaign isn't serving any impressions
How to choose the right bidding strategy
The importance of conversion tracking
Tips for overcoming competition and maximizing your budget
We’re taking a little break from cleaning up transcripts this month (it’s a lot of work!), so you can either follow the transcript from the YouTube video, or check out this article on my Learn with Jyll blog, which summarizes Jason’s episode for you. Full episode transcripts will be back in September when I return to solo episodes.
Learn more about Jason King’s Ad Grants course
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