Inside Google Ads podcast: Episode 28 - Microsoft, Meta and Amazon Ads ft. Navah Hopkins

Not surprisingly, the Inside Google Ads podcast is all about Google Ads. But as Google Ads practitioners, even if we don't manage campaigns in other platforms, it's still helpful to know what else is going on in our industry.

For this episode, I’m joined by Optmyzr Brand Evangelist Navah Hopkins to discuss what other ad platforms can teach us about Google Ads. We get right into the weeds that every practitioner needs, as Navah shares the nuances of Performance Max on Microsoft Ads, the mechanics of exclusions in search and social advertising, and her undying love for Amazon Advertising's unique audience targeting capabilities - even if you're not an Amazon seller.

Key Topics:

• Leveraging Microsoft Ads' Performance Max for businesses struggling with conversions on Google

• Understanding the differences in match types and exclusions between search and social advertising

• Exploring the unique audience targeting capabilities of Amazon Ads

• Optimizing conversion tracking and reporting across different platforms

• Using a CRM as a single source of truth for data consistency

We’re taking a little break from cleaning up transcripts this month (it’s a lot of work!), so you can either follow the transcript from the YouTube video, or check out this article on my Learn with Jyll blog, which summarizes Navah’s episode for you. Full episode transcripts will be back in September when I return to solo episodes.

Read Navah's "Ask a PPC" column for Search Engine Journal

Watch Optmyzr PPC Town Hall

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