Inside Google Ads podcast: Episode 29 - Conversion Tracking Tools ft. Ameet Khabra
Third-party cookies may be here to stay (for now), but your conversion tracking and audience building are not delivering the best possible results if you're solely relying on cookie-based methods. In Episode 29 of Inside Google Ads, I’m joined by Ameet Khabra, the founder of HopSkip Media, to discuss five essential tools you need to maintain accurate conversion tracking and audience building in 2024 and beyond.
Ameet breaks down the jargon and complexities of tools like consent mode, enhanced conversions, offline conversion tracking, server-side tracking, and first-party data. Ameet explains what each tool does, why it's important, and how to prioritize their implementation.
Key Topics:
Understanding consent mode and its role in respecting user privacy
Leveraging enhanced conversions to protect user information and improve tracking accuracy
Bridging the gap between online and offline conversions with offline conversion tracking
Exploring the benefits of server-side tracking for enhanced security and performance
Using customer lists and first-party data for personalized retargeting and audience segmentation
We’re taking a little break from cleaning up transcripts this month (it’s a lot of work!), so you can either follow the transcript from the YouTube video, or check out this article on my Learn with Jyll blog, which summarizes Ameet’s episode for you. Full episode transcripts will be back in September when I return to solo episodes.