Inside Google Ads podcast: Episode 30 - Local Ads ft. Harrison Jack Hepp

In Episode 30 of Inside Google Ads, we're joined by Harrison Jack Hepp, an expert in Google Ads strategies for local businesses. I asked Jack to break down the common challenges faced by small businesses when using Google Ads for local objectives, including budget constraints, conversion tracking, and measuring the effectiveness of online ads in driving in-store visits. Jack shares valuable tips on setting realistic budgets, optimizing for store visits, and leveraging Google My Business to track offline conversions. Whether you're a small business owner or a marketing professional, this episode is packed with actionable insights to help you maximize your local Google Ads campaigns.

Key Topics:

• Common challenges faced by local businesses in Google Ads

• Setting realistic budgets for local campaigns

• Optimizing for store visits and tracking offline conversions

• Leveraging Google My Business for local ads

• Tips for measuring the effectiveness of local campaigns

We’re taking a little break from cleaning up transcripts this month (it’s a lot of work!), so you can either follow the transcript from the YouTube video, or check out this article on my Learn with Jyll blog, which summarizes Jack’s episode for you. Full episode transcripts will be back in September when I return to solo episodes.

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