Google Ads tips for Facebook Ads Experts
Are you a Facebook Ads Specialist who also "does Google"? If so, I’ve got some very quick, very important tips for you. I’m a Google Ads coach who teaches marketers like you how to become Google Ads experts, so you can add this service offering for your clients/team. In fact, the Google Ads sales teams bring me in to do Google Ads training - at Google!
But let’s dive into it: the most common mistakes that Meta Ads practitioners make in Google Ads.
1. Watch your keyword match types
Don't forget to use match types for your keywords! Phrase match is a great place to start.
While match types aren't necessary, make sure that if you are using Broad match, you understand how it works. Once you do... you'll probably want to use Phrase match.
Here’s a quick video about Google Ads keyword match types, in case you’re not yet familiar with them.
2. Review your search terms report and audience report
Facebook Ads may not tell you how each individual audience / interest is performing, but Google Ads does!
Review your search terms report weekly for Search/Shopping campaigns, and your audience report weekly for Display/Discovery/YouTube campaigns, so you can make adjustments as needed.
3. Fill out your Responsive Search Ads
A Responsive Search Ad should have at least 10 headlines (up to 15) and at least 3 descriptions (up to 3).
Think of the description like the "Primary text," not like a Meta Ads "description."
4. Include the brand name in the ad text
While this may be changing soon, Google Ads do NOT publicly show the name of the advertiser the way a Meta ad does.
Include the brand name in at least one of your headlines!
To conclude…
As you can see, running successful Google Ads campaigns requires expertise and attention to detail. Even the most experienced Facebook Ads experts can make mistakes when running Google Ads. By avoiding these common mistakes, you can set yourself up for success, maximize your return on investment, and ensure that your Google Ads campaigns are as effective as possible.