Small Biz Marketing

  • Building a sustainable brand with Silk & Snow's Albert Chow

    I'm a Google Marketing Expert, and I'm honoured to have more than 1500 email newsletter subscribers. To ensure I'm bringing you the best marketing ...
  • Manual bidding and triple-counting conversions: Google Ads Account Audit - Twitter Recap

    As a Google Ads consultant, I’m often asked to do Google Ads account audits.  The objective of the audit isn’t to “win business,” though, but rathe...
  • 15 Tips To Grow Your Business With Google

    I love sharing tips with entrepreneurs about how to use Google more efficiently. It’s why I chose the username @the_google_pro! The one thing I hear time after time from my followers is that they wish they had known the tips I share with them sooner. I’ve compiled a list of some of my best Google tips and tricks for business owners that are just getting started. Here are 15 things you can do right now to grow your business with Google.

  • 3 must-have Shopify apps for your business

    I'm a Google Marketing Expert, and I'm honoured to have more than 1200 email newsletter subscribers. To ensure I'm bringing you the best marketing ...
  • 10 Things NOT to Do in Google Ads

    As someone who worked at Google for six years, I have plenty of tips to share with you on how to grow your business with Google Ads. I'm also an expert at what NOT to do with Google Ads. Here are 10 of the most common mistakes that I see business owners make when getting started with Google Ads, and how to avoid them.

  • Quick Google Analytics Tips for Small Business Owners

    Would you like to understand whether your website is achieving your business goals? As someone who worked at Google for six years, I have plenty of tips to help you effectively use Google Analytics to grow your business. I've come up with a list of fast, simple tips for business owners that can help you understand your website's data, improve user experience, and increase conversions.
  • 8 Quick & Easy Conversion Rate Fixes

    I'm a Google Ads specialist. As someone who worked at Google for six years, I have plenty of tips to help you grow your business. Conversion rate optimization (CRO) is a hot topic right now because the businesses that get it right see their revenue soar. Here are 8 Tips to increase your conversion rate for small business owners.

  • Google Marketing 101 for Ecommerce Businesses

    I'm a Google Ads specialist. As someone who worked at Google for six years with some of the world's largest and most sophisticated ecommerce busine...
  • 5 SEO Items That Every Small and New Business Should Know About to Drive Site Traffic

    Owning a business is overwhelming, but search engine optimization (SEO) doesn't have to be. You've spent many hours and poured so much passion into building your business. People need to know. We can help. We want to give you a running start to driving meaningful site traffic. Our blog provides a checklist of SEO actions you can take right now to make it easier for people to find your website.
  • How to create a YouTube Ads campaign

    I'm an official Google Partner and a Google media pro. As someone who worked at Google for 6 years, I have plenty of tips to help you grow your bus...
  • 5 Quick and Easy Tips to Improve your Google Ads

    I'm a Google Certified digital marketer. As someone who worked at Google for 6 years, I have plenty of tips to help you grow your business with Goo...