Inside Google Ads podcast: Episode 135 - Non-Linear Targeting

If you're sick of paying $100 per click in Google Search or sick of the fact that you work in an industry that doesn't let you use Google's best features like retargeting, this is the video for you.

One of the reasons I decided to write my best-selling book about audience targeting is because I developed a new Google Ads strategy to help my clients solve some of the toughest challenges they were facing. 

I call this non-linear targeting and it's a way to reach your ideal customer when it seems like Google is conspiring against you.

I just wrote a super in-depth article about non-linear targeting for Search Engine Journal, including lots of specific examples. So, for today's episode, I'm going to read you that article because you may not have seen it or maybe just didn't have the spare time to read it. 

So, let's do this. 

I'm your host, Jyll Saskin Gales. I spent six years working for big brands at Google and now I work for you.

This is Inside Google Ads, Episode 135: Non-Linear Targeting.

And if this topic interests you, you would love my best-selling book, Inside Google Ads: Everything you need to know about Audience Targeting, available now on Amazon, Kobo, and Google Play. 

I'm Jyll Saskin Gales and I'll see you next time inside Google Ads