Inside Google Ads podcast: Episode 143 - Customer Lifecycle Goals

This one Google Ads feature is so misused that it genuinely hurts my heart every time I see it in a campaign. 

In this episode, we are diving into everything you need to know about Customer Lifecycle Goals in Google Ads, aka new customer acquisition and customer retention.

I'm your host, Jyll Saskin Gales. I spent six years working with big brands at Google and now I work for you. 

This is Inside Google Ads, Episode 143: Customer Lifecycle Goals. 

I first shared this information in my article for Search Engine Journal called Customer Life Cycle Goals: The Good, The Bad, The Ugly. 

You can find the link to that original article in the episode description. 

And if you'd like my help figuring out whether Customer Lifecycle Goals, audience targeting, or exclusions are the right fit for you, you can book a call with me on my website, jyll.ca. That's J-Y-L-L dot C-A.

I'm Jyll Saskin Gales and I'll see you next time inside Google Ads.