I’m Jyll Saskin Gales, your Google Ads Coach
I worked at Google for 6 years, bringing the best of Google's insights and ad products to the world's largest and most sophisticated advertisers. Now, I’m a Google Ads coach, consultant and teacher, working with business owners, marketers, agencies and freelancers.
I founded the Inside Google Ads course and podcast to make Google Ads training accessible for aspiring and experienced practitioners. Let’s get Google Ads working for you!
“There is no one I trust more when it comes to Google Ads.”
— Tod Maffin, Host of Today in Digital Marketing
“Jyll shares Google Ads tips and tricks that shouldn’t be missed.”
— Marketing News Canada’s Google Ads Experts you should follow
“Jyll’s opinions bring to light thought-provoking PPC topics”
— WordStream’s PPC Influencers to Follow in 2024
I spent 6 years working for big brands at Google, and now I work for you
I partner with business owners, in-house marketers, agencies and freelancers in 3 ways:
Google Ads Coaching: personalized guidance in growing your business through Google Ads.
Google Ads Training: custom workshops for your unique business & team development goals.
Google Ads Account Audits: get your Google Ads account reviewed by an expert, so you know exactly how to improve and make more sales.
Let’s make marketing simple and effective for you through my Learn with Jyll online courses
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Inside Google Ads
Learn everything you need to build better Google Ads in under 15 minutes a week — guided by an ex-Googler.
With my membership course, Inside Google Ads, there are no hacks, no tricks, no cheating the system. Just practical, easy to digest lessons, guided by a Google Ads expert. And it's so effective, Google's own employees are signing up to master Google Ads with me.
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Google Ads for Beginners
Want to learn how to manage and make money from Google Ads, but not sure where to start Google Ads for Beginners is the course for you!
With short, digestible lessons, clear & simple explanations and a comprehensive overview of this paid ads platform, you’ll emerge with the knowledge, skills and confidence to open Google Ads and start achieving success.
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The Solo Growth Accelerator
Discover the proven 4-step formula for simple, scalable business growth — without ads, cold pitching, or 80-hour weeks. This is the “work smarter, not harder” system to grow your business and make more money as a solo entrepreneur.
What my clients say
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★★★★★
“Jyll is a phenomenal marketing consultant. Whether you are an entrepreneur, educator or agency, she will take advertising for your business to the next level. She is equipped to provide answers and insights for every question I throw her way, and I continually come out of our sessions filled with new and valuable knowledge I can immediately implement into my digital marketing strategy.”
Matt Dahly, Agency Ads Specialist, RAZR Marketing
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★★★★★
“I have been working with Jyll for over a year delivering training to our external partners and will continue to use her for any future sessions. Her workshops are extremely engaging and well done, to the extent that our audience provide raving feedback and reviews and are specifically asking for her to return. A true Google pro that I highly recommend.
Alex LoGiudice, Marketing Lead, 3M -
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★★★★★
“Unlike most marketers I’ve worked with, Jyll really provides actionable and tactical advice with measurable ROI. She’s an amazing expert in digital advertising. Being an ex-Googler, she has a deep understanding of how things work and can be leveraged. Thanks to her help, we managed to kick off our first successful marketing initiatives.”
JD Rocheteau, Startup Founder, QuoteMachine
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★★★★★
“Jyll is an incredible teacher. She makes all things digital marketing easy to understand, and is super engaging. My digital ad experience was exactly zero, and now I have the confidence to set up, run, optimize and analyze any digital campaign because of her training! Jyll has a deep knowledge of all things digital and I couldn’t have done it without her! If you are looking for some training to help take your digital ads to the next level, Jyll’s awesome!”
Natalie Kugler, Senior Marketing Manager, Flexiti
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★★★★★
“Jyll is incredibly talented at discovering the root issues on a website, and will suggest constructive strategies to tackle them. In a very short time of following Jyll's advice, my website conversion rate skyrocketed. She also helped me find new ways of optimizing my site for search and overall user experience. I found her really easy to work with and highly recommend!”
Kyle Dine, Business Owner, Equal Eats
Why work with me?
I'm an official Google Partner (and ex-Googler)
I meet Google's performance, spend and certification requirements, and am officially recognized as a Google Partner. I also go above those requirements, earning 8 Google Ads certifications (Search, Shopping, Display, Apps, Video, Measurement, Creative, Grow Offline Sales) and the Google Analytics 4 certification every year. Oh yes, and I worked at Google for six years!
I'm an internationally recognized marketing expert.
I've taught digital marketing at Harvard Business School, 3M, Western Ivey School of Business, The DMZ, Digital Main Street, Elevate, Communitech, Google for Startups, Jelly Academy QuickBooks Connect, Startup Canada, World Trade Center Toronto and more - and each of these institutions has asked me back multiple times.
I drive business results.
Making a plan is one thing. Achieving impact is another. I was named a Master Mentor in Google for Startups; out of 100+ Google mentors, the founders voted that my advice had the most impact on their businesses. And 100% of my coaching clients would recommend my services to a fellow entrepreneur.